Startup of the Week: Hejar; Reinventing jewelry for men

JEDDAH: Since time immemorial, men and women have used different grooming methods and accessories to enhance their appearance — whether through clothing, the use of oils and perfumes, or jewelry.

For much time, however, most fashion brands have focused only on products for women, but this is changing. Now, various fashion houses, large and small, are launching a wide range of products to cater to men.

Hejar is one of those brands. It specializes in creating unique jewelry, including rings and bracelets, for men.

Odai Rajeh, owner of the brand, said this has always been his passion. “I myself am fond of wearing bracelets and rings. There are many brands that sell these accessories, so I thought to myself: Why not create and design my own?”

Hejar focuses on the quality, simplicity and uniqueness of its designs.

The products are designed in a few steps. The team seeks inspiration and then experiments with with colors, styles and materials.

“Lastly, we follow our marketing strategy to position the product correctly and sell it through our website,” he said.

Rejah said it can be challenging to find the right product to suit customers’ tastes. “It’s a long story with many ups and downs, but the journey that led us to where we are today is something I could never forget.”

The reactions of people have been heartwarming, Rejah said. Aside from product design and quality, his clients appreciate Hejar’s customer care service and speedy delivery.

Rejah said: “Customer service has been the key distinguishing feature for our business.”

Those interested in Hejar can visit www.hejarofficial.com or follow the brand on Instagram @hejarofficial.