RIYADH: Saudi Arabia’s Sustainable Tourism Global Center has appointed eight international industry experts as envoys, the Saudi Press Agency reported.
Located in Europe, Asia and the US, the newly appointed envoys will be the center’s ambassadors to support the transformation of tourism in the Kingdom into an environmentally-friendly industry.
The ambassadors include the former Minister of Tourism for Greece Harry Theoharis, the former Director of National Travel and Tourism Office of the US Isabel Hill, the former Head of Mobility at the World Economic Forum Christoph Wolff and the former CEO of Pacific Asia Travel Association, Mario Hardy.
Announced by Saudi Crown Prince Mohammed Bin Salman, the STGC was formed by multi-governments, international organizations, academia, multilateral and financing institutions and industry associations last year.
The Center seeks to reduce tourist facilities’ carbon emissions that amount to 8 percent of total global greenhouse gas emissions, to move towards net-zero emissions.