RIYADH: Saudi dairy company Almarai is planning to increase its market share by introducing new products during 2022, Argaam reported citing the firm’s board report for 2021.
Proceeding with the robust growth strategy, the firm intends to implement record levels of investment in poultry by doubling supply through targeted investments over five years.
By expanding the poultry segment, it will focus on maximizing the full potential of its core business lines across the Gulf Cooperation Council region and will lift the dairy market share in foods and long life milk.
Almarai also aims to grow its foodservice segment into a profitable unit and strengthen its UAE footprint as it continues to bolster operations in Egypt and Jordan.