RIYADH: Saudi Coffee Co., a subsidiary of the Public Investment Fund, has partnered with the Culinary Arts Commission to help promote the Kingdom’s coffee product.
Signed in Riyadh, the partnership aims to support the development of the national coffee industry and empower local talents, according to a statement.
The terms of the agreement both have signed include plans to work across multiple platforms including content creation, sponsorship, marketing and merchandising opportunities to market Saudi Arabia’s coffee beans more widely.
“Saudi Coffee Company is ramping up our efforts to be a leader in developing the coffee industry in Saudi and celebrating coffee heritage with the Culinary Arts Commission,” CEO of Saudi Coffee Co., Raja Al Harbi said.
“This agreement is a major step that will help us communicate our values and message to the public. We look forward to fulfilling the terms of our partnership with the Commission,” he added.