RIYADH: BinDawood Holding Co. has begun negotiations with the French TF1 group to acquire a majority stake in its subsidiary Ykone.
The acquisition will be carried out by its subsidiary Future Retail for Information Technology Co., which specializes in technology and retail solutions, according to a bourse filing
Ykone is a profitable global influencer marketing agency, with a proprietary technology offering, specializing in travel, beauty, fashion, and luxury brands, operating in Europe, Asia, the US, and the Middle East.